One thing that frustrates me is that so many small local businesses only use a Facebook page instead of having a website. Have you encountered that and if/so are you listing the FB page or just leaving it blank?
I've listed some businesses which have no website and you won't see their social links 'cause to me, I need to see a website so I can find their social links. Those listings get a blank grey square in the summary listings which becomes a simple grey line in their detailed listing ( I have tricks). Linked social icons are in the detailed listings under the business's url.
I'll admit I could find out the social links to businesses without websites and treat them as 'websites' but sir, I have scruples. I'm trying to bring the web to Lake Orion after all - it wouldn't seem right to me - ha!